With a dedicated IP address, you'll have a unique number that will identify you on the Internet and that won't be shared with anyone else or associated with other websites. The most popular use of a dedicated IP is the one that involves the setting up of an SSL certificate, which could be used to encrypt the connection between a website and its targeted traffic, so if they have to log in or to submit payment information, their information will be protected. You'll also get better search engine rankings, due to the fact that your site will load faster and will not have the same address as sites that load slowly or have a questionable reputation. A dedicated IP address could also be used to access software such as a VoIP app or another sort of hosting server. With our server plans, you can order additional dedicated IPs easily and assign them to any online application that you host instead of the IP address that comes with the hosting server by default.